LG Electronics Cooking Appliance Launch

Event Type:product launch
Client: 
Venue:Bennelong Lawn
Description:
To launch the latest range in premium cookware, TP events presented a concept to LG Electronics executives that they couldn't resist:  a stunning day on Bennelong Lawn overlooking Sydney Harbour in a transparent marquee set for a food and wine showcase.
 
Guillaume (Guillaume at Bennelong) presided over the event as private chef with six leading sous chefs serving 180 guests with a menu that took advantage of Sydney's finest produce.  They cooked in real time in front of the diners at specially-created counter-top benches with integrated LG Electronics appliances.
 
Anything worth doing is worth doing in style - and with this venture, LG Electronics certainly set a new benchmark for product launches and media events.