LG Electronics Roadshow "A Whole New World"

Event type:
corporate events
Client:LG Electronics
Venue:

Five venues nationally: Brisbane Convention & Exhibition Centre, Adelaide Convention Centre, Perth Convention & Exhibition Centre, Badgery Pavilion at Sydney Showground, and The Peninsula at Docklands Melbourne

Description:

A WHOLE NEW WORLD - LG’s Roadshow toured nationally over five weeks in April & May, with TP Events delivering shows in Brisbane, Adelaide, Perth, Sydney, and Melbourne.

LG showcased their latest and greatest products, including 3D televisions, whilst also offering invited retailers & sales staff exclusive hands-on demonstrations at each of the key product zones.

As guests arrived, they registered and received a personalised ‘passport’ for the night. They were then treated to canapés & drinks in a cocktail reception, before entering the main room for a theatre-style presentation.

After being treated to a live performance by Jon Stevens & his band, informative presentations from LG representatives, and a video message on a giant screen from LG’s global CEO, the screen lifted away in a spectacular reveal moment, to welcome guests into a ‘Whole New World’.

What was revealed was a beautifully themed display area featuring all of LG’s exciting new products for the year. The invited guests were given an exclusive opportunity to test the products, whilst enjoying gourmet food stations, live entertainment by Jon Stevens, and fun competitions and major prize giveaways.